How AI impacts Media and Entertainment

The world of Media and Entertainment has dabbled with Artificial Intelligence in stories and movies, such as I, Robot, Blade Runner, and Avengers: Age of Ultron. While AI has been used as the main plot content in these stories, modern AI systems aid the process of content creation itself. 

Artificial Intelligence is used to automate operations, run decision-making, and personalize the consumer experience. It enhances productivity through the automation of repetitive tasks. AI-powered automation will allow content creators to spend more time in delivering appealing content. Let us dive into the different areas where AI maximizes the potential of media and entertainment. 

Enhanced marketing

Artificial intelligence aids in the design of advertisements, film promotion, and the development of movie trailers. There is an AI-based graphic design tool called Alibaba Laban which can create visual designs a hundred times faster than a human being.

AI systems can be trained to identify and analyze objects, languages, and design concepts, achieved by training the systems with large amounts of data such as images, videos, and text. Such AI-powered systems could even suggest marketing and advertising solutions in order to increase efficiency. Thus, they work as assistants or even content creators.

With further research and development, AI has the potential to independently develop films that contain engaging plots, captivating cinematography, and an excellent background score.

Movie production

AI is being used to automate pre and post-production processes. Certain AI-systems aid with script breakdown, location scouting, storyboard and shot-list generation, scheduling, and budgeting. They also automate post-production processes like syncing and grouping of recorded clips, which is known to be very time-consuming. 

In time, AI could be trained to create content independently. For example, the research team from the Allen Institute for Artificial Intelligence has trained an AI model with over 25,000 videos of The Flintstones. This resulted in the creation of a new The Flintstones video as seen in the video below.


Personalized user experience

Media and entertainment

The largest music and video streaming platforms- Netflix and Spotify, are largely successful because they contain a vast range of content that adheres to every demographic. AI helps these platforms by navigating through large amounts of content and helps the consumers find the ones that are relevant to them. 

These platforms employ the deep learning algorithm of machine learning to identify the user’s viewing or listening patterns and then recommend shows or songs accordingly.Through this method, companies are able to cater to every demographic and can recommend what may interest their audience the most.

Like this, AI-based platforms keep their audiences constantly engaged with content that they enjoy, therefore offering them a highly personalized experience.

Content Organization

The digital space has a mass of content uploaded into it every day. Music and Video streaming platforms have an incalculable number of songs, albums, movies, and TV shows. It is strenuous work to classify each of these components. Artificial intelligence aids with this process and makes content easier for users to search.

AI optimizes search algorithms for streaming platforms by analyzing the data or objects contained in a specific type of content to include it in a particular category. AI systems are able to identify different objects frame by frame in a movie or a TV show.

It analyzes this data and then derives details about its genre, cast, and crew members. The AI-systems then decide which category to include it in. Thus, implementing Artificial Intelligence in media and entertainment can help automate the classification and categorization of content.

AI is also capable of performing sentiment recognition and image and object analysis in movies and TV shows to pinpoint sensitive content. AI systems use natural language processing to detect offensive language in dialogues. This ability allows streaming platforms to moderate their content and provide suitable ratings such as G, PG-13, or R. 

Large-scale use of AR/ VR

The development of AR/ VR with the use of AI will lead to a fully engaging and immersive user experience. Applications like SnapChat and Pokemon GO! have provided us with a glimpse into AR. Devices such as the Oculus Go or Samsung Gear VR have introduced human beings to an engaging virtual reality. 

The use of Artificial Intelligence in AR/ VR will advance consumer experience when it comes to media and entertainment. Movie theaters could allow the audience to get a first-hand, virtual experience of the events occurring in the movie. The technology in Oculus Rift provides video game players with an immersive and interactive experience while playing their favorite video games.

Due to the COVID-19 pandemic, several K-POP groups such as NCT and BTS have digitized their concerts. We are a step away from an engaging, online, AI-powered AR/ VR concert. With extensive research and development of the AI behind AR/ VR, humanity can enjoy the first-hand experience of traditional forms of entertainment without the need of being physically present. 

Conclusion

The various way in which Artificial Intelligence impacts media and entertainment is only the beginning to be known. It is indeed transforming the media space.

AI will play a key role in increasing efficiency in production processes in the entertainment industry. The spend on AI in media and entertainment, according to this research, is expected to increases up to US$1.26 billion by the year 2025.

With further research and development, AI will remove the excessive amount of mundane and manual work off of human shoulders, allowing improved concentration on the conceptual and creative. AI is capable of producing intriguing and fascinating media content by utilizing the best of human potential.

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