Why Artificial intelligence is required to improve the digital marketing strategy?

mediumThis post was originally published by at Medium [AI]

Artificial intelligence has positively contributed to digital marketing. A product needs to be marketed so that it can reap profits in the market. However, the marketing capability of a human is limited. This is where artificial intelligence comes in. Marketing gurus are predicting that by 2025, 40% of the digital transaction services are going to use artificial intelligence. So, it is crucial to know how artificial intelligence contributes to digital marketing.

User Efficiency

AI has dramatically enhanced user efficiency. It has optimized the user experience. A typical example of artificial intelligence in the field of digital marketing is the use of a chatbot. A chatbot addresses all the concerns of the users while the humans sleep. It is available 24*7. Sixty-four percent of Americans appreciate this round-the-clock availability of the chatbot. The chatbot addresses the initial concern of the customer itself. Then, it decides whether to redirect the customers to a particular segment of the website or redirect them to a customer care executive.

Personalized Content

The customers come across a plethora of content while browsing through a website. AI has personalized this content. The machines use artificial intelligence to track the preference and spending habits of a user. Then, the machines market the products according to the preference of the users. So, artificial intelligence helps the brand’s increase their productivity and generate revenue. It drives sales with the help of customized content.

Cost-Effective Marketing

AI is reducing the expenses required to market a product. It is promoting sales, generating revenue and preventing unnecessary expenditure at the same time. Most of the decision-makers of an organization testify to this fact.

Less Error Percentage

AI minimizes the risk of human error. It uses nothing except data to generate reports. Hence human intelligence plays a minor role here. Human emotions like anger or tiredness do not restrict it. Hence, it has little chances of making mistakes.

The future of AI in the field of digital marketing is bright. It will soon take over types of business marketing forms and dominate the digital marketing industry.

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This post was originally published by at Medium [AI]

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