Amazon went wide with Alexa; now it’s going deep

Amazon’s naked ambition to become part of everyone’s daily lives was on full display this week at its annual hardware event. It announced a slew of new Alexa-powered devices, including a home surveillance drone, a suite of Ring-branded car alarm systems, and miscellany like an adorable little kids’ Echo device. But it’s clear Amazon’s strategy has shifted, even if only for a product cycle, from going wide to going deep.

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